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Last Updated: August 12th, 2025
This Privacy Notice describes how World Labs Technologies, Inc. (“World Labs,” “we,” or “us”) processes information about you. This Privacy Notice applies to information we collect when you access or use our websites (collectively, the “Website”), our artificial intelligence-powered world builder product (the “Services”), or when you otherwise interact with us, such as through our social media presence or customer support channels. This Privacy Notice is effective as of the “Last Updated” date above. We may change this Privacy Notice from time to time. If we make changes, we will notify you by revising the “Last Updated” date. Where required by law, we will notify you of changes through the Services or by other means.

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Collection of Information

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Information You Provide to Us

We collect information directly from you when you create an account, request customer support, or otherwise communicate with us. The categories of information we collect include:
  • Identifiers: we collect contact information like your name and email address.
  • Content: we collect information contained in the content you provide in the input to the Services, including text and photos.
  • Communication Information: we collect information included in your communications with us.
We may also collect any other information you choose to provide.

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Information We Collect Automatically

We automatically collect the following categories of information:
  • Transactional Information: we keep a history of your transactions with us, including the dates and amounts paid for the Services.
  • Internet Activity Information: we collect information about how you access our Website, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, and browser type. We also collect information about your activity on our Website and interaction with our communications, such as access times, browsing behavior (such as pages viewed and links clicked), the page you visited before navigating to our Website, and information about your activity on specific pages (such as mouse movements, keystrokes, and items placed in your cart or added to your wish list).
  • Information Collected by Cookies and Similar Tracking Technologies: we use tracking technologies, such as cookies and pixels, to collect information about your interactions with our Website and communications. These technologies help us improve our Website and communications, see which areas and features of our Website are popular, count visits, and track clicks. You may be able to adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services.

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Derived Information

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your approximate location based on your IP address.

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Use of Information

We use the categories of information we collect for the following business and commercial purposes:
  • Service Delivery: we use information to provide and maintain our Services, including to process payments and authenticate your account.
  • Communication: we use information to communicate with you about World Labs and our Services, including to respond to your questions, inform you of price or Services changes, and send you other transactional or relationship messages.
  • Marketing and Advertising: we use information to send direct marketing messages (including via email) and target advertisements to you on third-party platforms and websites as described in the “Targeted Advertising and Analytics” section below. You can opt out of direct marketing messages we send by following the instructions in those communications (such as by clicking “unsubscribe” in the emails) or by reaching out via the “Contact Us” section below.
  • Research and Development: we use information to monitor and analyze Website trends, usage, and activities, improve our Website and Services, develop new products and services, and generate de-identified data. Our product development and Services improvement efforts include using your Content to train our artificial intelligence models.
  • Protection and Compliance: we use information to detect, investigate, and help prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity, help protect the rights and property of World Labs and others, and comply with our legal and financial obligations.
  • Notice/Consent: we may also use information in other circumstances after giving you notice and/or getting your consent.

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Targeted Advertising and Analytics

We engage others to provide analytics services, serve advertisements, and perform related services across the web and in mobile applications. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Website, including your IP address, web browser and mobile network information, pages viewed, time spent on pages, and links clicked. This information is used to deliver advertising targeted to your interests on other companies’ sites or mobile apps and to analyze and track data, determine the popularity of certain content, and better understand your activity. You can also learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by companies that participate in the Digital Advertising Alliance, by visiting www.aboutads.info/choices.

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Disclosure of Information

We disclose information as follows:
  • Vendors: we disclose information to vendors, service providers, contractors and consultants that need this information to provide services to us, such as companies that assist us with web hosting, payment processing, fraud prevention, customer service, data enrichment, analytics, and marketing and advertising.
  • Advertising Partners: we disclose information to third parties for the purposes described in the Marketing and Advertising subsection above.
  • Professional Advisors: we disclose information to our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
  • Legal Authorities: we may disclose information to legal authorities and others for the purposes described in the Protection and Compliance subsection above, including if we believe that disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements and if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of World Labs, our users, the public, or others.
  • Corporate Transactions: we reserve the right to disclose information in connection with or during negotiations of certain corporate transactions, including the merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
  • Affiliates: we reserve the right to disclose information between and among World Labs and any current or future parents, affiliates, subsidiaries, and other companies under common control and ownership.
  • Consent: we may disclose information when we have your consent or you direct us to do so.
We also disclose de-identified information that cannot reasonably be used to identify you.

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Contact Us

If you have any questions about this Privacy Notice, please contact us at [email protected].